The Good APP

The Good APP Logo

The emblem depicts a tree growing from a hand that holds the trunk. The canopy is made of four central leaves and two lateral leaves in dark green, and a group of outer leaves in a lighter green. At the top, an arc represents the sun. Next to the emblem are the name The Good APP and the tagline PROJECTS | PEOPLE | FUTURE.

Main version (colour)

Logo with full palette: three shades of green and golden arc. This is the reference version in the brand book.

Other versions

The Good APP
PROJECTS | PEOPLE | FUTURE

Dark version for light background. Icon in dark tones for use on light backgrounds. Recommended format: PNG/SVG. Minimum height: 32px.

The Good APP
PROJECTS | PEOPLE | FUTURE

Light version for dark background. Icon in light tones for use on dark backgrounds. Maintain good contrast.

The Good APP Logo

Colour contrast and greyscale

The logo must work both in colour and in single ink (greyscale). The greyscale version keeps the same tonal hierarchy as the colour version: the arc, hand and trunk in darker tone; central and lateral leaves in mid grey; outer leaves in lighter grey. This preserves the emblem's readability in photocopies, stamping, corporate stationery or when only one ink is available.

Clear space: maintain minimum space around the logo equal to the height of the "T" in The Good APP.

Logo elements

The emblem consists of six elements, from bottom to top. Each has a meaning and a colour in the main version.

Hand. Symbolises the journalist who writes: the hand that holds the trunk shapes the news and supports the narrative. It evokes rigour, craft and responsibility. Colour: dark green (#175A39).

Trunk. Represents the application that connects everything: the central axis linking who writes, who reads and the information. Colour: dark green (#175A39).

Four central leaves. Embody the four pillars of journalism: honesty, clarity, rigour and veracity. They form the ethical and editorial core of the brand. Colour: green #007c42.

Two lateral leaves. Extend the canopy and give breadth to the whole; they reinforce reach and balance between content and its distribution. Colour: green #22a846.

Outer leaves group. Represent the readers: each receives from those who write the good news that helps them grow. They are the living result of The Good APP journalism. Colour: green #a5dd47.

Arc (sun). Represents the sun, progress and the joy of good news. It brings light and optimism. Colour: yellow / yellow-orange (#e6b84a).

Colour palette

Colours aligned with nature, growth and clarity. Each has a role in the brand.

Primary colours

Neutrals and backgrounds

Typography

Montserrat is the official typeface of the The Good APP logo. Bold for the name (presence and trust), Regular for the tagline. In app and web it can be combined with Roboto for body text.

Logo — Montserrat Bold: brand name in uppercase. Colour green #175A39 (or monochrome #2F3131).

Tagline — Montserrat Regular: PROJECTS | PEOPLE | FUTURE in uppercase, Regular weight. Separator | between words.

Body and UI — Roboto: for news and app content. Recommended scale: 12, 14, 16, 18, 24, 32, 40px.

Best practices

What to do and what to avoid with the logo and visual identity.

Do:

• Use the logo with the indicated clear space.
• Keep proportions; do not distort.
• Use official versions (colour / light / dark).

Don't:

• Change logo colours without authorisation.
• Add effects (shadows, outlines, 3D).
• Place on backgrounds with poor contrast.

Resources

Logo files and emblem parts. Download from the web version of the guidelines (index.html) in the Resources section.

Logo icons (SVG): iconoColor.svg, iconoClaro.svg, iconoOscuro.svg.

Images (PNG): iconoColor.png, avanza.png.

Logo parts (SVG): arco.svg, mano.svg, tronco.svg, hojasinteriores.svg, hojaslaterales.svg, hojasexteriores.svg.